“Why Is BTS So Successful and How Can We Replicate It?” is part of my neverending love letter to K-pop boyband BTS. You can catch my ongoing series about BTS here or just sign up for my newsletter. This post also uses affiliate links. It’s no secret that I am a huge fan of global K-pop sensation BTS. Because I love BTS a totally normal amount, I have studied them at length – both for personal and business reasons. The personal is obvious because what else am I supposed to do with every waking moment? But as a writer and artist (yes, writing is an art), I also research for my own understanding of how to adapt BTS’s methods into my own work. Their stratospheric success has everyone – from the western media to all entertainment companies – scrabbling to crack how seven boys from a tiny (and broke) Korean entertainment company…

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